Attention To Detail…

From the beginning, designers are always taught to pay close attention to detail. As a student I can remember pulling all nighters to make a 10×10 subdivided grid with nothing else than paper, T-square, triangle, and a rapidograph pen, and having to re-draw it at least 30+ times until it’s perfect. At the time most of us could not understand why in the world we were being tortured to do this, this “dinosaur” of a project. I remember thinking “No one uses drafting tools anymore, this is ridiculous!” Looking back on it now, I am thankful that we were pushed to pay so much attention to detail.

Now that school is over, I am still using that same mantra when it comes to not only design, but working with clients. Since joining the creative team here at SH, I’ve had the chance to learn how detail oriented we really are. Not only do we provide great creative work, we also pay attention to the little things about each client. For example, noticing the pattern on a gas burner can give birth to graphic elements that stretch across a whole campaign. This was the case for one of our newest clients, Beckett Gas. Something as mundane and unexciting as a gas burner can spark our creativity and provide great results, which most importantly make for a happy client. That’s how good we really are.