In a marketing agency, the art/creative director plays a big role when it comes to packaging. You can sit through numerous brainstorming session about concepts, photos, and illustrations, but someone has to bring it all together and make those ideas eye catching or else a product may be overlooked on the shelves.
Packaging has to be unique, easy to read and noticeable in order for your brand to stand out. I think about a time when a client had a product during the holiday with a short peak selling period. They were looking to differentiate their product from the competition and increase their sales.
We created a festive, attractive package that was unique and acted as a decorative addition to consumer’s holiday decor. The creative packaging also positioned the product to be a gift or collectible item as well. Soon, stores that weren’t carrying the product grew eager to sell it and the packaging opened doors to a number of new accounts for our client.
Packaging is an advertisement on a shelf. The more creative it is, the better the product will sell.
2 comments
Comments feed for this article
Trackback link: http://www.smileyhanchulak.com/blog/2010/01/creative-packaging-will-sell/trackback/