Intel Corp. Turning to Social Media for Consumer Reaction

Intel Corporation decided to spend big on Super Bowl ads, and now executives are logging onto social networks to see what the consumers thought of their ads.

Intel not only paid almost $4 million dollars for the two advertisements during the game, but they sponsored the post-game show.

Intel’s social media team watched Facebook, Twitter and uploaded their commercials to YouTube immediately after they aired.

This is a very interesting approach taken by Intel.  Their approach answers my question in an indirect way.  Social media is definitely changing the landscape not only for marketing, but also feedback and market research.

Prior to social media going mainstream, companies would have had to send out survey’s or monitor sales for audience response to their advertisements.  Now, the feedback is instantaneous.

Twitter and Facebook may not last forever, but social networking is staying for a while.