What Are Your Twitter Keywords?

Whether you are creating the copy for a website, adding a video to YouTube, or writing a bookmarking a link, you are always prompted to come up with keywords so your content can be found in the search results.  Although skipping this step is common, Twitter’s trending topics is proof that keywords are important.

When creating a Twitter communication strategy, coming up with at least five keywords to include in your tweets, is a step in the right direction.  These keywords can help cure writer’s block when scheduling tweets, they improve your chances of being on the first page of Twitter search results, and your keyword(s) can become a local trending topic.

If you are having some trouble coming up with the right keywords, think about what words customers use when describing your product; or you may want to review your website analytics and find out what keywords bring traffic to your site. Align your keywords with your current online marketing efforts and your website(s) SEO.

The right keywords can land you at the top of Twitter’s search results and maybe even generate some new business.