Let Your Facebook Fans Do the Talking

The best form of marketing is word-of-mouth marketing.  There’s nothing like sitting back and watching your customers glorify, defend, and recommend your product/service to their friends, family and strangers.  Even though your customers can talk about your product on Twitter, their chatter may go unnoticed.

Facebook is the perfect social media outlet for your customers to express their appreciation for your company; something that can help in a time of crisis.  Don’t believe me, just ask SeaWorld what their Facebook fans did for them.

People tend to be 50/50 on setting up a Facebook page for their business, and I do agree that Facebook pages are not for every business or product.  But, as a creator and active manager of multiple fan pages, I can assure you once you get your fans engaging with each other, the fun begins.

One of the biggest mistakes admins make with a Facebook page, is only allowing fans to comment on what they post to the wall. Restricting fans posting abilities helps keep a page free of useless jargon and negative rants, but it also takes away the opportunity for user generated content.

Social media is about socializing with others. There are some pages I do not update for weeks because of fans constantly posting links, videos and comments. People do not want to be overloaded with promotions and links from a business.  They’d rather engage in conversations, share their opinions, and post their own links.

Do not be afraid to let your fans do the talking.  It’s better to see what they’re talking about and respond if a problem arises than to be oblivious to a problem and lose a few customers.