Twitter’s @Anywhere Will Change the Way You Tweet

Shortly after Twitter CEO, Evan Williams, decided to break the news about Twitter’s @Anywhere platform yesterday at the South by Southwest Interactive (SXSWi) festival, multiple tweets were sent and followers went retweet crazy.  @Anywhere is going to change your Twitter strategy, and make it easier for your readers to follow you.

For Twitter, @Anywhere is nothing new.  @Anywhere has been a registered username since 2007 and if Twitter has had this in the works for over two years, it’s bound to be a success.

@Anywhere allows Twitter users to broadcast tweets all over the web.  It allows you to not only send tweets, but also follow other users without having to log onto Twitter.

For example, if you were reading this blog, you could see our Twitter handle, @SmileyHanchulak, click to follow us, and tweet about the blog post all without going to Twitter.com.

How will @Anywhere impact your business?  Here’s a few possibilities:

Your follower count will increase

Currently, if you do not have a hyperlink to your Twitter account on your blog, a fancy “follow me” graphic or a handy dandy widget, your readers may not know you exist on Twitter.  With @Anywhere, your readers will know you have a presence on Twitter and will have the ability to follow your right from your blog or website.

Your traffic will increase

Naturally, an increase in followers will result in an increase in traffic. @Anywhere allows readers to tweet directly from your blog/website.  Most likely, they will tweet a link to their followers, which will result in some extra visits to your site.

Greater lead potential

As your followers and traffic increase, so does the chance for converting visitors into customers.  Now is the time to monitor your web analytics closely.  A repeat visitor can turn into a valuable client.

Keep in mind @Anywhere is still new.  It’s going to be tested out on 13 sites and rolled out to more in the future.  Pay close attention to how it works.  Twitter hasn’t been building this for years to release a mediocre product.