Believe It or Not – Your Blog May Be a Waste of Your Time

Every social media webinar, workshop or seminar you attend will talk about the benefits of having a company blog.  Blogging is supposed to increase your website traffic, boost profits and display your expertise.  But not every social media strategy needs to include a blog.

When it comes to blogging, you’re going to love it or hate it.

Creating fresh content is fun when your blog is in the beginner stage.  You have an excuse to keep up on the latest news and trends, as well as a platform to tell your thoughts and ideas to thousands of people who share similar interests. Plus, you’re noticing that blogging is fun.

Then reality bites.

You realize you now have a fair amount of faithful readers who are looking for you to provide them with compelling information almost daily.  They want something different from you that they haven’t seen thousands of people link to on Twitter.

For most people, this is when their enthusiasm for blogging dissipates.

Your social media marketing strategy is about your customers.  How do your customers get their information?  How do they share the information they receive? How do they communicate?

Before creating your blog, make sure your customers would be interested in reading it.  Pay close attention to how your people find your website.  You can learn a lot about what your audience prefers based on how they landed on your website.

Blogs can assist with your SEO strategy, but so can Twitter, Facebook, Tumblr, Digg, etc.

Contrary to what you may have heard, or read, a blog doesn’t make or break your social media strategy.  There are plenty of social media networks in which your customers participate.

There’s no point to stressing over blog content if a blog isn’t necessary.