Foursquare offers tremendous business value yet so many companies fail to take advantage of the application. Over the past two weeks, I’ve been monitoring check-ins via Twitter and I have yet to see a response from the venue. People who check-in are either repeat customers or potential customers, so why not give them a reward?
Foursquare limits their application to smartphones (BlackBerry, iPhone and Android to be exact), but despite these limitations, the year-old application has attracted more than 40 million check-ins. In addition, companies have considered making an offer to purchase the geo-location marketing tool.
Why should you add Foursquare to your marketing mix, you may wonder. How can it increase your sales?
By offering customers who check-in at your store, restaurant or trade show an exclusive offer or prize, chances are they will not only tell their friends, but also the people in their social networks.
Reserving the grand prize for mayor’s is a great way to increase check-in’s and foot traffic.
Despite recent privacy concerns, consumers’ use of Foursquare continues to rise.
People love to achieve goals and receive recognition. Foursquare provides a way to show your customers that you appreciate their business.
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Geoff -
I agree. Rewarding mayors gives people an incentive to visit an establishment. I love when I’m crowned mayor but other than a fancy badge, what does it get me? Bragging rights? I’ll take a free drink or my picture on the wall, please.
Another great thing about Foursquare is the ability to check-in via text and mobile web – allowing those without smartphones to join the party.
Foursquare was recently used to break news by the Wall Street Journal. Could this increase the scope of Foursquare’s ability? Here’s a link to the article: http://bit.ly/dnw9im
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