You can browse through thousands of blogs, magazines and how-to books for tips on creating the perfect marketing plan. Figuring out how to formulate the right marketing strategy can be tedious, and ideally it will pay off in the end. But the best form of marketing can be buzz marketing, and someone who has Foursquare’s “Mayor” badge in their possession may be all you need to generate it.
Foursquare defines their application as a cross between a friend-finder, a social-city guide and a game that rewards users for doing interesting things. For businesses, Foursquare is a tool that lets you identify repeat customers as well as influencers that can bring in new customers.
In order to become a mayor on Foursquare, a user has to check-in at a certain location more than anyone else. Once they are crowned as mayor, it appears on their Foursquare timeline (and Twitter timeline if activated) for all of their friends to see.
However, the mayor badge is transferable. If the next user checks-in more than the previous user, then they will become mayor of your business.
Not only does someone holding the mayor badge increase awareness of your business, the badge also allows you to identify your brand enthusiasts. Social media is about building relationships, and communicating with your mayor’s is a great way to start.
Offering mayors coupon specials, ticket giveaways or special promotions is a great way to show your appreciation to your loyal customers and will definitely spark new customer interest.
Although there have been some privacy concerns, Foursquare continues to be a growing social media phenomenon.
A Foursquare mayor can draw a captive audience. What do you want these users to say about your business?
Here are a few examples of companies using Foursquare to their benefit:
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