Your company blog is an extension of your business. Blogs are becoming so popular nowadays that people will visit your blog more then they visit your website.
Blogging is an excellent way of showing your company’s creativity, expertise and personality through words. Although blogging is a great hub for your social media strategy, a mishandled blog can deliver a crucial blow to your brand identity.
As a marketing communications agency, we tend to blog about topics relevant to our careers. We blog about the importance of creativity, what’s going on in the world of social media, and how increasing your marketing budget isn’t a bad idea. Our blogs are consistent with our brand identity.
If your company manufactures tennis shoes, and you are the number one tennis shoe company in the world, your blog isn’t going to be filled with information about the newest steel toe boot. It would confuse your customers and could possibly have a strong enough impact to lower your market share.
Similar to a products brand identity, your blog will eventually evolve and change based on the feedback received from your readers. Conduct a poll every quarter to see what you can keep doing and what you may need to change.
Believe it or not, your blog has created value for your readers (that’s why they keep coming back). Please, blog responsibly.
