Foursquare offers tremendous business value yet so many companies fail to take advantage of the application. Over the past two weeks, I’ve been monitoring check-ins via Twitter and I have yet to see a response from the venue. People who check-in are either repeat customers or potential customers, so why not give them a reward?
Foursquare limits their application to smartphones (BlackBerry, iPhone and Android to be exact), but despite these limitations, the year-old application has attracted more than 40 million check-ins. In addition, companies have considered making an offer to purchase the geo-location marketing tool.
Why should you add Foursquare to your marketing mix, you may wonder. How can it increase your sales?
By offering customers who check-in at your store, restaurant or trade show an exclusive offer or prize, chances are they will not only tell their friends, but also the people in their social networks.
Reserving the grand prize for mayor’s is a great way to increase check-in’s and foot traffic.
Despite recent privacy concerns, consumers’ use of Foursquare continues to rise.
People love to achieve goals and receive recognition. Foursquare provides a way to show your customers that you appreciate their business.
No matter how creative or flashy your social media network profile page may be, the one element that will garner attention from the majority of visitors is your profile picture.
You can browse through thousands of blogs, magazines and how-to books for tips on creating the perfect marketing plan. Figuring out how to formulate the right marketing strategy can be tedious, and ideally it will pay off in the end. But the best form of marketing can be buzz marketing, and someone who has Foursquare’s “Mayor” badge in their possession may be all you need to generate it.
Every social media webinar, workshop or seminar you attend will talk about the benefits of having a company blog. Blogging is supposed to increase your website traffic, boost profits and display your expertise. But not every social media strategy needs to include a blog.
When a business creates a page on Facebook, the more “connections” (formerly called fans) you have, the more your social media efforts are looked at as being successful. A large number of connections means you’ve found your target audience and your message was effectively communicated to them. While interacting with them, you were able to gain some insight as to what changes and improvements you need to implement in order to make your customers feel appreciated and increase sales. To address this need, there’s now a company selling Facebook “connections ”. How much are your connections worth?
