Let’s get personal. How do you get a design engineer to get out of his seat and take notice of your product? Wave your new tube fitting in front of him? Not if you want them to actually buy it. No, to get the attention of certain target audiences, you have to break out your most provocative ideas. Add in a little innuendo, get them where you want them and then smack them over the head with your message. Bet you can’t wait to see the whole thing…