Now you see it, now you don’t. It’s never easy going up against the big boys. So when Troy School & Office Products came to SH to help launch a new product, we knew we were in for a challenge. The product: self-adhering, dry-erase whiteboards. The main competitor: 3M. To gain a foothold in the market, SH was charged with designing packaging and display units for several test market opportunities with big-box office supply retailers. Plus we opened a new marketing channel with school systems around the country. The results: any doubts the client had about our ability to play with the big boys were soon erased.