We’ll keep the light on. Some projects have nothing to do with sales figures. As a pro bono client, the Hitchcock Center for Women is a treatment center for chemically dependent women. Often it’s the only beacon of hope in an otherwise devastated life. Our task was to put a face on the Center for an upcoming annual report. If we didn’t succeed, potential donors might send their money elsewhere. And leave these women with nowhere else to go. No pressure here.