Forgiveness On Every Corner. American Greetings required a marketing campaign to further strengthen its relationship with key partner, CVS/Pharmacy. The goal was to get shoppers to think CVS/Pharmacy and American Greetings for all their greeting card needs – from the birthday they remembered to the anniversary they forgot. (SO WHY NOT REMIND THEM CONTINUOUSLY WITH A SERIES OF STANDOUT ADS IN THE CVS/PHARMACY CIRCULAR?) A clever series of ads ran continuously in the CVS/Pharmacy circular to accomplish this, which yielded great results.  Once again proving that when you want clever, effective advertising – it’s always in the cards here at SH.