A cow of a different color. Innovation in the milk market? You bet. Not just the milk either, but the container it comes in. That’s why client Smith Dairy looked to SH for help when it introduced new yellow milk containers. Our job: convince retailers and consumers alike that yellow is better. How’d we do it? We introduced the “Cow Girls” characters – cows who really know how to milk a marketing campaign for all it’s worth. The result: yellow Smith Dairy milk jugs are all the rage.