Now That’s Smart. How many people does it take to change a light bulb? Not many when there’s a great working relationship like SH had with GE Lighting on a new product introduction. The product was SmartHome™ a line of lighting and power controls offered to consumers. And because we started from scratch a full range of marketing solutions was needed from market research, branding, packaging, sell-in materials, consumer educational pieces and merchandising. Sound like a lot? You bet, but SH is always up for the challenge.