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Forgiveness On Every Corner.
American Greetings required a marketing campaign to further strengthen its relationship with key partner, CVS/Pharmacy.
The goal was to get shoppers to think CVS/Pharmacy and American Greetings for all their greeting card need – from the birthday they remembered to the anniversary they forgot.
(SO WHY NOT REMIND THEM CONTINUOUSLY WITH A SERIES OF STANDOUT ADS IN THE CVS/PHARMACY CIRCULAR?) A clever series of ads ran continuously in the CVS/Pharmacy circular to accomplish this,
which yielded great results. Once again proving that when you want clever, effective advertising – it’s always in the cards here at Smiley Hanchulak.
